Tricia Sciortino

As CEO of BELAY, Tricia Sciortino strives to lead and inspire her team to provide extraordinary services while finding great talent along the way. It’s her distinct privilege to be able to cast vision for the future of BELAY and empower the team to live their mission: Glorifying God by providing solutions that equip clients with the confidence to climb higher.

Born and raised in Long Island, Tricia attended the University of Hartford and earned a degree in Business Administration and Management. For ten years, she served as District Manager for the retail chain Pacific Sunwear, however, when her first child was born, she – like many other parents – found herself struggling to balance her high-profile career with the new role as a mother.

Joining a startup during the recession was risky, but she took a leap of faith. As BELAY’s first employee and virtual assistant – and then onto serve as Director, Vice President, President, COO, and now CEO – she has spent the last 10 years ‘walking the walk’ of what is called the Third Option: the ability to cultivate a balanced life with a successful career while making family and personal relationships a priority.

As a leader, she is passionate about each of them owning and forging their own paths, careers, and professional development, putting each of their valued employees and contractors in the driver seat to cultivate the balance of work and life that best suits them.

Tricia lives in Charlotte, NC with her husband, two daughters and stepson. She is grateful for the opportunity to live out her third option every day as a hands-on mom while supporting those she leads in living out theirs.