CMO | Citrix
Tim Minahan is the executive vice president, business strategy and chief marketing officer (CMO) at Citrix, where he has a proactive role in helping to drive focused strategic initiatives and the company’s overall business strategy. In addition, he leads global marketing strategy and operations for the company’s vision of securely delivering the world’s most important apps and data to enable people and businesses to work better.
A technology industry veteran who specializes in defining new markets and positioning companies to own them, Minahan has served in a broad range of business leadership roles at enterprise software, cloud, and services firms, including SAP, Ariba, and Procuri. Also he was chief services and research officer at Aberdeen Group.
Minahan is on the board of Made in a Free World, a non-profit technology company that is using the power of networks and big data to detect and mitigate forced labor from global supply chains. He holds a bachelor’s degree from Boston College and completed the CMO Program at Northwestern University, Kellogg School of Management.
Winning the Talent War with Remote Working
Remote work is the new normal. Ongoing operations and future competitive advantage will go to those companies that leverage technology to enable flexible and remote work models. This can not only attract hard-to-find talent, but increase employee engagement and boost their productivity. Companies can dip into untapped pools of talent such as workers in remote locales, retirees, gig workers, and stay-at-home parents.
In this talk, Tim Minahan explains how to strategically create a world-class business model to offer and enable remote work, make employees happier and more productive, and attract and retain the talent you need to move your business forward. He’ll also share insights on evolving remote work practices for the future, based on the experience of the COVID-19 crisis, including engagement, communications, security, leadership, and work/life balance.