Nikki Shum-Harden is a strategic marketing executive with nearly 20 years of experience in technology, media, entertainment, gaming, and digital marketing. Nikki currently serves as the Vice President of Marketing for Subspace, the world’s fastest, most secure, real-time optimized network. As the first marketing hire at the company, she has been instrumental in brand evolution, overall company growth, and the development of each marketing function.
Her proven background as a cross-disciplinary leader creating, managing, and integrating teams across multiple business functions has led her in her success working with and driving results for a wide variety of iconic brands including The Walt Disney Company, Nike, Microsoft, Samsung, Netflix, ESPN, Under Armour, Bud Light, Budweiser, GoPro and Ubisoft. Throughout her career tenure, Nikki has built strong expertise overseeing 360-marketing campaigns rooted in a digital-first approach, including managing P&L, architecting revenue strategy, and implementing customer growth plans.
Prior to joining Subspace, Nikki was a key player on Super League Gaming’s (Nasdaq: SLGG) executive team, building the partnerships and strategic marketing practices from the ground up before its successful IPO – the first in esports history. Her efforts extended beyond the organization and into the esports teams marketing initiatives, leading both endemic and non-endemic brands’ visions in a growing digital space.
Before Super League Gaming, Nikki served as the SVP of Client Partnerships at RED Interactive Agency, the Endeavor-owned global creative agency. She was responsible for driving integration and alignment between all revenue-related areas at the company, with a focus in business development, account management, and marketing. In her tenure at RED, she oversaw and executed a number of iconic launch campaigns including Ubisoft Assassin’s Creed, consumer electronic products like NVIDIA GeForce, as well as brand campaigns for Netflix, among others.
Her initiatives have led her to secure a Shorty Award – Silver, Webby Award, FWA Site of the Month, W3 Award, Mi6 Promax Award, Adobe Max Award and an Internet Advertising Competition Award.
Nikki has a BA from UCLA in Sociology with a certificate in New Media Management from USC. In her free time, she’s an avid golfer, wannabe foodie, and Peloton enthusiast, all while being a mother to her two daughters Vivienne and Rosalie.