Business owners often have to don many hats. They are effective managers, writers, salespersons, and marketers all rolled into one. However, when you have so many diverse tasks to perform on a daily basis, you can often get sidetracked and lose focus on the essential business operations that matter the most. So, what’s the way out? Well, turns out, it’s much simpler than you might think.
All you need is a prolific virtual assistant who can take on most of these challenging tasks, freeing you to concentrate on other matters and business expansion. In fact, surveys have consistently revealed how virtual assistant services can increase efficiency for entrepreneurs manifold. Most VAs work full-time and can dedicatedly work on your projects as and when required, which makes them great assets in the team.
In this article, we bring you 21 of the top virtual assistant services that you can outsource to take your business to the next level with ease. The best strategy would be to hire a team of VAs, each with a different expertise area.
1. Content Marketing
Now, don’t get us wrong, you most certainly need a dedicated content marketing team with a specialized content strategist and writers in the long-term. However, if you’re a small business or a startup running on a shoestring budget, you might as well seek the services of an experienced virtual assistant who can create good-quality content for you whenever needed.
After all, you need content marketing for eCommerce, SaaS businesses, or even local businesses — from writing great emails to creating daily social media posts that reflect your brand’s personality well.
“Social media management plays a pivotal role in the success of any business. Creating impactful content for your social media channels on a consistent basis is one of the best ways to approach your customers,” – says Kella Park, a digital marketing manager at Pro Essay Writer.
2. Administrative Work
Every business has scores of routine administrative tasks that need to be accomplished daily. There are reports and files to be organized, emails to be attended, forms to be checked, research to be undertaken online— the list goes on and on. You might even have specialized needs such as transcriptions of video and audio files, for example, depending on your specific business genre.
Such tasks are best outsourced to a professional virtual assistant who can handle them all for you in a cost-effective manner.
3. Video and Audio Editing
Audiovisual content is among the most consumed content forms on the web and in the real world. People like watching videos and listening to podcasts and these are great ways to reach potential customers indeed. However, the big challenge is to be able to create these media professionally. Sure, you can create basic videos with an online video editor, but professionally recorded and edited videos speak for themselves.
You should consider hiring a virtual assistant who is adept in using professional non-linear editing software such as Final Cut Pro, Avid Media Composer and Instasize, which can help take your video and audio quality several notches higher.
4. SEO Marketing
SEO marketing is a critical skill to have in your team these days. Consider seeking virtual assistant services in tracking high-performing and trending keywords online. They can also help your website and landing pages rank well in search engine rankings.
Expertise in WordPress and SERP analytics tools such as ahrefs, Google Trends, and others is a great thing to look out for when hiring a virtual assistant for this very important role
5. Social Media Management
Social media management plays a pivotal role in the success of any business. Creating impactful content for your social media channels on a consistent basis is one of the best ways to approach your customers.
However, as you will agree, it’s far easier said than done: creating social media content is a time-consuming process. Furthermore, you need to stay on top of trends and use them to position your brand to capture more eyeballs.
Hiring a virtual assistant’s services to look after your social media channels can be a great decision to keep your presence up-to-date on social networks.
6. Graphic Design
Graphic design is one of the most sought after skills these days, no matter whether you’re designing your email newsletter or creating some infographics to share on your social media channels.
Virtual assistants with experience using Photoshop, Canva, and other design software can transform your graphics and create a more professional feel for your media.
A VA can also help with file format conversions and help you organize your graphics files for various channels and platforms.
7. Web Development
Web development is much more than your traditional content management system. A web developer can greatly optimize your website so it loads a whole lot faster for your audience. It is also crucial to optimize your landing pages for mobile since this is how most of your customers will be viewing it.
A seasoned web developer can be an invaluable addition to the team and it wouldn’t be hard to come by a virtual assistant with the desired web development expertise levels for your specific business needs.
8. Calendar Management
Managing all your calls and meeting invites can be a tricky thing to do especially when you’re really short of time. While a number of software and apps can do this for you, a dedicated virtual assistant who manages your schedule and reminds and preps you when needed can be a huge relief.
You can rope in a VA to send out meeting invites, add them to your calendar, and track important meetings and events that shouldn’t be missed.
9. Invoice and Payroll Management
If you have a medium to large-sized team, you’ll have already realized how challenging payroll and accounting can be. The problem is worsened when the team size grows as your business scales.
It is, therefore, a great idea to outsource your payroll and invoice management tasks to a virtual assistant familiar with using payroll management software. Such an individual can help ensure your teams get paid on time and free you of tax compliance measures.
10. CRM & Customer Feedback
CRM management is one of the most significant tasks for any business. Listening to the voice of the customer is key and you need to ensure you have dedicated resources to log, analyze, and respond to customer feedback 24 x 7.
In today’s day and age, where customers engage with brands across channels such as social, web, and mobile, you need to address customer concerns in an integrated manner. This implies that you need a professional team to handle your omnichannel customer relationship.
11. Database Management
Database management entails a diverse variety of tasks including data entry, wherein a virtual assistant can help you log all customer data into spreadsheets for easy record-keeping.
You might also want to maintain detailed databases of customer behavior and demographics that can be vital in ensuring long-term business success.
12. File Organization
As workplaces increasingly embrace digital, more and more businesses are witnessing their data volumes steadily rise. Outsourcing file management and organization for all your business apps to a virtual assistant will help keep all data organized.
Your virtual assistant will also help you migrate and organize your information in newer ways, using cloud storage, for example, which will ensure greater data security and facilitate easier sharing of information as and when needed.
13. Project Management & Deadline Tracking
Project management is one of those skills that have become essential for teams and projects of all sizes. A dedicated virtual assistant who tracks all deliverables for your projects with your clients and customers and keeps a log of all approaching deadlines can be a valuable addition to the team.
However, project management is much more than just that: the VA will also be able to manage data aggregation, reporting, and ensuring all project goals have been clearly defined. Ultimately, having a project management professional onboard will have a long-lasting impact on your business success.
14. Email Marketing
Email marketing is one of the most powerful skills that can transform your business when done right. Personalized emails are great ways to acquire new clients and to continue to engage your customer base. Sending out updates, special offers, and even newsletters with industry insights and trends is a great way to garner some new views on your web assets.
Look out for a virtual assistant who is experienced in using email marketing tools such as MailerLite and Outlook. Your VA will also be able to assist you with organizing all customer contacts (including emails) in an easily accessible format for segmenting customers and targeting them specifically for greater engagement.
As a small or medium-sized business, your team is constantly expanding. You will need people with diverse and varied skills to be added to your business divisions to scale up in a seamless manner.
However, sourcing and managing the right talent can be an arduous endeavor indeed, more so if you do not have the time or experience in handling this task.
Outsourcing your recruitment activities to a VA is a great idea to streamline the process. You can continue to hold supervisory control over the entire process but a virtual assistant can tackle all time-consuming parts, including reaching out to the right talent and interviewing them at a preliminary level.
16. Travel Management
If your business requires you to travel frequently to attend conferences, events, and meet up with potential investors, you might have already recognized the hassles of travel and air bookings.
Following up with the travel agents and checking schedules is best left to a virtual assistant who can manage it all for you. Your VA can also ensure you never miss the right travel deals and travel comfortably, keeping you up-to-date with the travel schedule.
17. Document Handling
Document handling might seem to be a rather trivial task at first glance. However, when the number of files increases as your business scales, it can quickly turn into a nightmare if you do not have standardized documentation processes in place. More often than not, you find yourself searching for frequently used (and specialized) templates, modifying them, and storing them for future re-use.
All these processes can easily be handed over to a virtual teammate, who will look after all documents, maintain document templates, and provide you with specific files as and when you need them.
18. Lead generation & Data Mining
Gathering important leads and following up with them can be a daunting task for an entrepreneur. Hiring a professional virtual assistant with experience in lead generation and data mining can help you establish patterns in pre-existing data. A VA can identify leads, approach them in the best possible manner, and close deals quickly under your supervision. But be aware of the fact that VAs are not highly experienced with generating leads like professional performance marketing agencies.
Mining data from across the web can also work wonders in this regard and is something your virtual assistant can help with. A VA who is familiar with the use of data mining software can also prove to be a great asset.
19. Workforce Training
Today’s workforces demand rapid reskilling on a constant basis. Your team members need to undertake courses to understand new software, acquire new skills, and refresh their understanding of hyper-competitive markets.
The newly recruited talent also needs to be trained to ensure they can successfully adapt to your company culture.
A good virtual assistant with some background in managing recruitments will be able to design specialized training modules for different business roles. They can ensure both in-office and remote working professionals work smoothly without facing operational glitches due to knowledge gaps and constraints.
20. Affiliate Marketing
This is one rather overlooked role for a virtual assistant that business owners frequently tend to miss. When you’re just starting out with your business, every possible source of revenue helps, and monetizing all your websites, blogs, and social media can work wonders.
Affiliate marketing does exactly that but it also takes some time in setting up partnerships and with technological implementation to ensure every advertisement works just the way it should to rake in returns. A virtual assistant with a background in setting up affiliate links and marketing will help you channel everything with ease.
21. Editing & Proofreading
As an entrepreneur, you have to go through all documents, social media posts, presentation decks, proposal files, and email newsletters being sent out to customers to ensure all content is appropriate to the respective platform.
Seeking out a virtual assistant with proficiency in your language can help ease the burden a bit. The VA can correct grammatical inconsistencies and ensure the company tone of voice is maintained throughout. You can then go through the final documents for finishing touches, if any.
An entrepreneur is truly an eclectic blend of multiple personas, each with their own unique skill sets. As you juggle the roles and divide your time between each, you will soon find you get lesser and lesser time to focus on other matters of importance that demand your specific attention. This is when you ought to bring in a virtual assistant to help you simplify business affairs a bit.
We hope that this list of virtual assistant services that you can outsource will come in handy when you decide to expand your team and take your business to the next level!
Extensive list! If you’re unsure of what you’d like to assign first, you can start with administrative tasks, basic ones like phone calls and handling emails. Assign other tasks later on once the VA is comfortable with the daily workflow or once the need presents itself.