Tyler Lessard

Tyler Lessard

Chief Video Strategist

Tyler Lessard is a truly engaging, dynamic, and entertaining thought leader in the areas of B2B marketing, content marketing, video marketing, and video selling.

As Chief Video Strategist at Vidyard, he’s spent more nearly 10 years immersed in the world of B2B video, helping to define and share the latest best practices and industry trends for creating remarkable customer experiences with video across all aspects of marketing and sales. 

Author of The Visual Sale, Tyler Lessard is a frequent speaker on a diverse range of topics including video marketing, video production, video selling, personalization, account-based marketing, modern demand generation practices, and how to blend art and science to create stand-out experiences at scale.

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EXPERT session, 08 June

Catherine Nascon
Head of Global Compensation at Zapier
Build your first compensation strategy
In this interactive workshop Catherine will guide participants in creating their own compensation guiding principles & annual compensation cycle. She will share practical tips on market data and pay position and a template for creating a pay structure at your company.