Head of Events
Sasha Franco leading the strategy and execution behind Zapier’s retreats, leadership offsites, and internal experiences, creating meaningful connection across a fully remote team of over 700 Zapiens working from 40 countries. With a background in hospitality sales and operations at brands like Proper Hospitality, The LINE LA, and SIXTY Hotels, she brings deep expertise in logistics, negotiation, budget management, and attendee experience. Sasha is passionate about blending strategy with creativity—designing events that drive collaboration, innovation, and culture, while using automation and AI to streamline workflows behind the scenes. She’s also a firm believer in the power of thoughtful connection, and loves a good surprise-and-delight moment (but only if she’s in on the surprise)!
