Joana Pais Afonso

Manager | Business Consulting | Human Capital

Joana brings 18 years of professional experience in Technology, Consulting and Travel industries – recent projects include working with Communications and People (HR) departments on Employer Branding, Talent Experience and Culture, helping to create better candidate and employee experiences. In the earlier stages of her career, she mostly worked on Marketing, Communication and Sales, with a strong focus on Digital and E-commerce strategy and tactical delivery.

She was awarded as Digital Marketing Woman 2023, Top4 Portuguese Women in Tech Awards in “People, Culture & Talent Acquisition” category in 2022, Deloitte Ambassadors Award / Employee Advocacy in 2021, and was given the second place in Ibis Hotels International Award for the Best Increase in Europe in Internet Sales Contribution.

Known as a proactive and solution-driven leader, Joana excels at strategy definition and execution, and loves working on future-driven workplaces who trust and empower their employees to become the best version of themselves.

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