JJ Reeder, former Director of Remote Organizational Effectiveness at Upwork, is leading the charge in revolutionizing knowledge management for remote-first organizations. This April at Running Remote 2025, she’ll share insights in her session, “Handbooks on Steroids: In the Age of AI, Knowledge Management is a Make-or-Break Strategy,” exploring how AI-powered, dynamic knowledge bases are transforming collaboration, efficiency, and innovation in the workplace.
Before joining Upwork in 2022, where she helped transform its global team into a premier remote-first organization, JJ Reeder built extensive expertise in remote work environments. Her career spans roles at fully distributed companies like Toptal and GitLab, where she focused on creating high-performing global teams. With a master’s degree in Industrial-Organizational Psychology from Harvard Extension, JJ combines practical experience with research-backed strategies to enhance meeting effectiveness, promote transparency, and develop flexible benefits tailored for today’s distributed workforce.
Upwork is a remote-first company, embracing a distributed work model that allows employees to work from various locations globally. This approach aligns with Upwork’s mission to create economic opportunities so people have better lives. The company has been proactive in developing strategies to manage remote teams effectively, emphasizing clear communication, robust remote work policies, and a strong organizational culture.
Incorporating artificial intelligence (AI) into its operations, Upwork utilizes AI to enhance various aspects of work. This includes automating repetitive tasks, improving project management through AI-powered tools, and leveraging AI for research and analysis to support decision-making processes. The integration of AI aims to streamline workflows, increase efficiency, and foster innovation within the company.