Elena Fadeeva

Head of Digital Channels Experience

Elena Fadeeva has 15 years experience in senior management roles in international B2C, D2C and B2B companies. She has helped companies set up, and led new business functions that delivered sales and profit growth, and operational efficiency. She is an expert in strategy development and implementation, and possesses a combination of strategic thinking and excellence in execution. She is an enthusiastic relationship builder.

After having worked with consumer goods at such brands like Coca Cola, Oriflame and Dyson, in 2019 she joined Digital banking at Swedbank, one of the biggest retail bank in Sweden and Baltics. Currently Elena is leading Digital channel experience operations team, one of the units in Digital banking and IT.

As a manager and leader, she is proud of being able to attract and develop great talent, and to build, inspire and empower fantastic teams. She believes that this is the key to success.

Elena has long experience of leading international and cross-functional teams on global and regional level and during her career worked with CIS, Europe, US, Australia, LA and Asia markets.

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