Breakout

Stay Ahead of the Competition Using Video to Stand Out in a Crowded Market

Register to watch this session or browse through our library

Details

It’s a noisy digital world, and modern buyers expect on-demand visual content to connect and learn. Yet, most sellers and marketers still rely on the same old emails, static web pages, blog posts, and cold calls to attract new leads. But, good news – you can be smarter than that! In this presentation, author, podcast-host & marketing leader Tyler Lessard will share strategies for using video content to stand out from competitors.

You’ll learn how to use video emails, demos, and other visual content as a pattern disruption to show – rather than tell – exactly how you can help customers.

Moderator –  Tyler Lessard, VP Marketing & Chief Video Strategiest @ Vidyard

vidyard logo

Speakers

Chief Video Strategist

vidyard logo

About

Tyler Lessard is a truly engaging, dynamic, and entertaining thought leader in the areas of B2B marketing, content marketing, video marketing, and video selling.

As Chief Video Strategist at Vidyard, he’s spent more nearly 10 years immersed in the world of B2B video, helping to define and share the latest best practices and industry trends for creating remarkable customer experiences with video across all aspects of marketing and sales. 

Author of The Visual Sale, Tyler Lessard is a frequent speaker on a diverse range of topics including video marketing, video production, video selling, personalization, account-based marketing, modern demand generation practices, and how to blend art and science to create stand-out experiences at scale.

More on this topic

Register for free

You already purchased this product.